What SetNow is: online booking for service businesses

SetNow is an online booking and automation service for service businesses. It replaces the paper log and messenger threads with one tool: the client picks a service, a specialist and a time that suits them, and the company sees its whole schedule in one place.

The problem SetNow solves

Most salons, studios and clinics still take bookings by hand — over the phone, in DMs or in a paper log. That eats the front desk's time, causes mistakes in the schedule and double bookings, and loses a share of clients simply because there's nobody to answer in the evening or at the weekend.

SetNow removes that manual work. Every company gets its own booking link: the client opens it, sees the live schedule and books a time themselves — at any moment, with no phone calls and no waiting for a reply.

How it works

The company sets up its services, specialists and working hours in SetNow. After that, booking looks like this:

• The client opens the company's link and picks the service they want.
• They pick a specialist — or leave the choice to the salon.
• They see the free slots in the schedule and book a time that suits them.
• They get a confirmation and a visit reminder.
• The booking appears automatically in the company's schedule and the specialist's.

The front desk has nothing to copy across by hand: the schedule is always current, and free and taken slots are recalculated automatically.

What's in SetNow

• Online booking 24/7 — clients book a time even when the salon is closed.
• A smart employee schedule that accounts for services, working patterns and branches.
• Automatic visit reminders — fewer no-shows and forgotten bookings.
• A client base and booking history — everything about a client to hand.
• Running several branches from one account.
• The SetNow mobile app for employees — iOS and Android, free, in the App Store and Google Play.
• Optionally, a branded client app under your own company's name (a Pro service, on request).

Who it's for

SetNow is built for any business that works by appointment. It's most often used by:

• beauty salons and barbershops;
• nail technicians, brow artists, aestheticians;
• fitness studios, pilates and yoga spaces;
• massage rooms and spas;
• dental practices and private medical clinics.

Why 24/7 booking matters

A significant share of clients plan a visit in the evening or at the weekend — which is to say when the salon has stopped answering. If they can't book there and then, they put the decision off, and often enough go to a competitor whose booking is available online.

Online booking removes that constraint: the client books a time the moment they think about it, and the company neither loses the enquiry nor spends the front desk's time processing every message by hand.

Where to start

To launch online booking, all you need to do is register your company in SetNow, add your services and specialists, and share your booking link with your clients. You can start for free — and take your first online bookings on day one.